5 REASONS WHY PLAYING MUSIC ON YOUR AUCTIONS IS

5 REASONS WHY PLAYING MUSIC ON YOUR AUCTIONS IS
A BUMMER OF AN IDEA
by: sydney johnston
there are 147 million registered users on ebay,
AND TENS OF MILLIONS OF THOSE ARE DESPERATELY
fighting to make sales on ebay. when trying to
make their auction listings as powerful as
POSSIBLE, MANY SELLERS USE ILL-ADVISED TACTICS.
they think that if they entertain buyers, they
are more likely to get a sale. and as the
INTERNET BECOMES MORE MULTI-MEDIA, THERE ARE
many temptations thrown in our way, especially
the use of sound.

using background music or sounds, unless you're
selling music, is probably a bad idea. if you
ARE GOING TO INCLUDE MUSIC OR EVEN AN AUDIO
product pitch, you are wise to include a command
panel that will allow the viewer to listen or
NOT AS SHE PLEASES. DO NOT! DO NOT! DO NOT! SET
up your auction listing so that a potential
customer is greeted with loud music as soon as
THEY CLICK ON YOUR PAGE. HERE'S WHY:

1. potential buyers are there to see your gucci
HANDBAG OR OAKLEY SUNGLASSES, NOT TO BE
entertained. making a buying decision is serious
business and you to do not want to take their
ATTENTION AWAY FROM YOUR MERCHANDISE. INSTEAD,
the entire focus of your page should be directed
at whatever you are selling. music is simply a
DISTRACTION.

2. at this time, we cannot count on the quality
OF AUDIO TECHNOLOGY. BUYERS HAVE DIFFERENT
browsers, different connections and possibly
antiquated equipment. even worse than unwanted
MUSIC IS UNWANTED MUSIC THAT SOUNDS TERRIBLE,
that is scratchy, too loud or of awful quality.

3. YOU WILL MOST LIKELY NOT KNOW WHAT KIND OF
music your perspective buyer wants to hear. if
you are selling to teens you can be reasonably
CERTAIN THAT THEY DO NOT WANT TO HEAR BIG BAND
music. but can you know whether they prefer
eminem or travis twitt? obviously not.

4. consider the situation of your buyer. he
might be prowling ebay while he is at work and
IS NOT SUPPOSED TO BE SURFING THE NET. SUDDEN
blaring music as the vice-president of the
company walks by is the last thing he wants. or
A MOM MIGHT HAVE JUST GOTTEN HER COLICKY BABY TO
sleep and when your music wakes up a cranky
infant you can be certain you will never get a
SALE FROM THAT IRATE PARENT.

5. audio files take longer to download than
TEXT. IF YOUR PROSPECTIVE CUSTOMER HAS DIALUP
instead of a high-speed connection, they will
most likely be gone before your auction page has
EVEN LOADED.

ignore the temptation to make your auctions
'MORE EXCITING', AND INSTEAD, CONCENTRATE EVERY
element on the page on your merchandise. the
last thing you want to do is distract a serious
BUYER WHO MIGHT DECIDE TO PURCHASE. LET THEM
find their entertainment elsewhere!

about the author:
learn how to sell on ebay with 16 hours of
ONLINE INSTRUCTION TAUGHT BY A 10 YEAR EBAY
veteran. own an ebay business instead of an ebay
hobby.
HTTP://WWW.AUCTION-GENIUS-COURSE.COM [2]

CIRCULATED BY ARTICLE EMPORIUM [3]
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